Housing Works, a non-profit based in New York City, is responsible for combating the dual crisis of homelessness and AIDS. This PSA was commissioned to be intended for a specific audience, and I chose to speak to potential volunteers.
This PSA explains and visualizes the scary fact that over 90,000 people in New York city are effected either by HIV or AIDS. Prompting the common person to think of how they are effected by such an epidemic, it asks them to take action by volunteering for Housing Works.